Impact of Charging or Not for Admissions on Museums

AIM commissioned the study, ‘Taking Charge: evaluating the evidence’, and its accompanying guide for people running museums ‘Successfully Setting Admissions Policy and Pricing’ from DC Research, in partnership with Arts Council England and the Welsh Government.

The aim of the research was to understand the experience of museums that have moved from free admission to charging, or vice versa, or to hybrid models, and to investigate pricing strategies and their impact on visitor numbers, diversity, income, visitor satisfaction, and reputation and relationships.

The reports and practical guide are now available in English and Welsh from the AIM website, and from the links below: