DC Research Director Jonathan Durnin demonstrated how museums can use the DC Research developed AIM Advocacy Toolkit to delegates at the AIM Annual Conference at SS Great Britain on 18th June.
The Toolkit, designed for independent museums, for those with local authority funding, university museums or indeed for anyone who needs to be able to advocate better for their museum. This new AIM Advocacy Toolkit, supported by Arts Council England and developed by DC Research can be used by all museums across the UK and comprises an impact evaluation/assessment framework which has been tested using evidence from a small number of AIM member museums.
You can find out more about this new toolkit and download the associated documents here: Evidencing Social and Environmental Impacts of Museums: AIM Advocacy Toolkit
“AIM is delighted to be publishing the Advocacy Impact Toolkit as a practical way of helping all museums make the case for their social and environmental contribution. It is the much needed accompaniment to AIM’s Economic Impact Toolkit, which is already used by museums across the UK to give robust evidence of the positive economic contribution that museums make,” said Tamalie Newbery, Executive Director of AIM. “As public spending is tightened, it is vital that museums can speak with credibility about all the ways that they contribute to their communities and make a difference to people’s lives and the new toolkit enables them to do this with confidence.”
“DC Research are delighted to have developed the AIM Advocacy Toolkit, building on the success of the Economic Impact Toolkit we previously developed for AIM which has proved to be very useful to the independent museum sector,” said Jonathan Durnin, Director, DC Research. “The AIM Advocacy Toolkit is designed to help museums make convincing connections between their activities, and the contribution these activities make to the wider social and environmental outcomes that are important to their partners and funders. It provides the tools and the evidence to demonstrate how museums are helping their partners deliver their social and environmental priorities”.