AIM publishes DC Research study on impact of museum charging

AIM commissioned the study, ‘Taking Charge: evaluating the evidence’, and its accompanying guide for people running museums ‘Successfully Setting Admissions Policy and Pricing’ from DC Research, in partnership with Arts Council England and the Welsh Government.

The aim of the research was to understand the experience of museums that have moved from free admission to charging, or vice versa, or to hybrid models, and to investigate pricing strategies and their impact on visitor numbers, diversity, income, visitor satisfaction, and reputation and relationships.

The report and practical guide are now available to download from the AIM website.

For more information please contact Dr Stephen Connolly

Written by Dr Stephen ConnollyFollow Dr Stephen Connolly on Twitter

A founding Director of DC Research, Stephen has more than eighteen years research experience achieved through a combination of roles in both academic research and private sector research and consultancy. Stephen is a Member of the Institute of Economic Development, and a Member of the UK Evaluation Society. He was awarded his PhD entitled "An analysis of the UK National Lottery: estimating additionality for local government" in 2004.

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