British Museum National Programme UK Brand Presence Evaluation

DC Research has been appointed by the British Museum to conduct a National Programme UK Brand Presence Evaluation.

This will involve evaluating the current impact of the British Museum brand presence across the UK and identifying how the brand can be better utilised to benefit partner museums and promote the BM more widely.  The evaluation will include a survey of the National Programme partners and the development of in depth case studies.

This evaluation, our fifth study for the British Museum, builds on previous studies on the Touring Programme and Spotlight Loans impacts, and sector skills needs research.

 

Written by Dr Stephen ConnollyFollow Dr Stephen Connolly on Twitter

A founding Director of DC Research, Stephen has 25 years research experience achieved through a combination of roles in both academic research and private sector research and consultancy.

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