Cromford Mills Visitor Attraction Pricing Strategy and Marketing Plan

DC Research and partners Blue Sail are delighted to be developing a Pricing Strategy and Marketing Plan for the Arkwright Society.

The study will involve an analysis of the existing visitor attraction pricing strategy, the viability of establishing a charge to enter the site, and a recommended new strategy based on the conclusions of that analysis and successful pricing arrangements at comparable visitor attractions.  A new marketing plan is to be produced that support Cromford Mills as a visitor attraction to make a positive financial contribution to the overall operation of the Cromford Mills site.

This project builds on DC Research’s expertise in pricing and business planning across the heritage sector and Blue Sail’s expertise in destination marketing for cultural and heritage visitor attractions. For further information, contact Jonathan Durnin

Written by Jonathan DurninFollow Jonathan Durnin on Twitter Author Jonathan Durnin

A founding Director of DC Research, Jonathan brings 23 years of academic, policy development and consultancy experience as a research economist, evaluator and project manager to the business. He is a Fellow of the Regional Studies Association, and a Member of the Institute of Economic Development.

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