Recent News


Pricing Strategy and Marketing Plan for Cromford Mills

DC Research and partners Blue Sail are delighted to be developing a Pricing Strategy and Marketing Plan for the Arkwright Society. The study will involve an analysis of the existing visitor attraction pricing strategy, the viability of establishing a charge to enter the site, and a recommended new strategy based on the conclusions of that analysis and successful pricing arrangements Continue Reading...

DC Research at Museum Connections 2017

DC Research Director Jonathan Durnin  presented our research on museum charging to the Museum Connections Conference in Paris on 19th January. Along with AIM Executive Director Tamalie Newbury, Jonathan summarised “Taking Charge – Impact of Charging or Not for Admissions on Museums“, which was commissioned by the Association of Independent Museums, Arts Council England and Welsh Government to an international Continue Reading...

Research supporting the Review of Museums in England

DC Research has recently been analysing Arts Council England (ACE) and Heritage Lottery Fund (HLF) data in support of research requests from the Review of Museums in England commissioned by the Department of Culture, Media and Sport (DCMS). This has involved: Assisting HLF in answering a specific research question about the impact of HLF capital funding on the sustainability of Continue Reading...